EWM shapes new strategies

Thomas Häusle, Chief Business Officer (CBO), EWM and MD of EWM Holding, and Alan Cauchi (Managing Director, EWM UK) discussed the EWM Group’s strategy, market views, new processes and latest innovations with ISMR.

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EWM was founded in Mündersbach, in Germany’s Westerwald region, in 1957. It offers complete systems including welding machines, components, torches, consumables and accessories for manual and automated applications. Today, it has over 400 sales and service support outlets across the globe, and six production locations worldwide, making it one of the world’s leading producers of welding technology.

The company has a track record of innovation, with a product range that includes sustainable complete solutions and modern technologies for every welder (industrial customers as well as small and medium-sized craft businesses). This includes MIG/MAG, TIG, microplasma and portable MMA welding machines, as well as smart and digital devices.

EWM also manufactures all necessary components (such as welding torches for manual and automated applications, in-house) from a single source. Many of its welding processes are patented and designed to reduce the consumption of energy, fume emissions, materials and time. The manufacturer was recently awarded ‘Germany’s Innovation Leader 2025’ in the electrical engineering segment by F.A.Z. Institute and ServiceValue.

EWM stormed into the Schweissen and Schneiden trade show in Essen, Germany, this September with new welding product launches, processes and personal protective equipment (PPE) for welders. The focus was on intelligent automation, digital networking and sustainable solutions. ISMR sat down with Thomas Häusle, Chief Business Officer (CBO), EWM and MD of EWM Holding, and Alan Cauchi (Managing Director, EWM UK) at the trade show to discuss the EWM Group’s strategy, market views, new processes and latest innovations.

New processes and innovations

“Over the last couple of years, we have opened new EWM branches in Italy (near Milan) and France and increased our market share in key countries. We have also launched several new products; our new PPE product range is a case in point. New industry-specific processes have been developed e.g. EWM REACT, a modified short arc process for sheet metal, additive manufacturing and cladding applications. Together with our partners, the TANICS™ project was realised utilising our EWM ForceTIG welding process for production and remote welding of nuclear waste disposal vessels,” Alan Cauchi, MD, EWM UK, told ISMR.

“The new EWM REACT welding process is one of the highlights on our stand at the Schweissen and Schneiden trade show. It is a high-productivity automation process that will unlock new opportunities for us in industry sectors, such as automotive and other sheet metal applications in steel, high-alloy steels and aluminium for joining, cladding and additive manufacturing systems. We recently launched the process throughout Europe and beyond. We now have our first systems in place in the UK and plan some events in the coming months. We are also planning new launches for EWM REACT in new materials for both joining and additive later this year,” he continued.

Compared to the short arc, the EWM REACT welding process involves up to 35 per cent less heat input with a deposition rate that is twice as high. With this welding process, users have full control over droplet transfer. Instead of uncontrolled transfer from the wire end into the weld pool, the droplet is deposited even at high welding speeds. This, says EWM, results in “virtually no weld spatter and significantly reduces the need for finishing work.”

“We believe that these industry-specific processes will lead to additional opportunities for us in specialist markets with major industry leaders in defence, nuclear, general manufacturing, construction etc.,” added Alan Cauchi.

At Schweissen and Schneiden, EWM presented a range of tried-and-tested solutions for automated and manual welding. It showcased modular automation concepts based on  standard components which could be individually adapted, from submerged arc welding to the EWM REACT welding process. As a highlight, live welding via cobot was also demonstrated on its stand for the first time.

On the stand, Alan Cauchi also highlighted EWM’s new range of personal protective equipment (PPE) for welders, the Guardian Powershield, and a newly launched inverter (Tetrix XQ 300 SiC) for manual TIG welding which features silicone carbides for higher energy efficiency and a longer service life.

A digital focus

Another key topic at the trade show for EWM was digitalisation ….

To read the rest of this interview in the October 2025 issue of ISMR, see https://joom.ag/JO2d/p52