AkzoNobel Specialty Chemicals relaunches as Nouryon

The former AkzoNobel Specialty Chemicals has relaunched as Nouryon and has a new brand and purpose to reflect its goal of unleashing its full potential as an independent global speciality chemicals leader.

The company partnered with Globrands on the naming process, with VBAT on the brand design and with VIM Group on the global rebranding process. The new branding is already visible on Nouryon’s digital channels. Packaging and signage will be changed gradually over the course of the coming year.