An eye on sustainability

Fiskars Group is the first company to use Outokumpu’s new emission-minimised, recycled Circle Green stainless steel for its cookware products.

“This new collaboration with Outokumpu supports Fiskars Group’s circular economy target, sustainability initiatives and transformation to a carbon-neutral business.”

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Stainless-steel producer Outokumpu has introduced a new product line, emission-minimised stainless steel Circle Green. According to the Finnish materials specialist, it has the lowest carbon footprint in the stainless-steel manufacturing industry.

Fiskars Group, the “global home of design-driven brands for indoor and outdoor living”, will be the first company to use this as a raw material in its Fiskars’ branded cookware products made at the company’s Sorsakoski factory based in Finland.

Fiskars is one of the leading premium lifestyle brands in the gardening, cooking and creating categories around the world. Since 1649, it has championed the ageless principles of high quality as well as intuitive and sustainable design. Founded in 1649 as an ironworks in the Fiskars Village, it is one of the oldest businesses in the western world.

Partners in sustainability

“We at Outokumpu have a long history with Fiskars Group, and it is only natural that we will share this remarkable moment together. We are now introducing the Outokumpu Circle Green, an emission-minimised stainless steel with 92% lower carbon footprint than the industry average*. It is truly a pleasure that Fiskars Group will be the first company to make use of it,” explained Heikki Malinen, President and CEO, Outokumpu.

“Sustainability is a key enabler of our Fiskars Group Growth Strategy. We can only achieve our ambitious sustainability targets through partnerships. This collaboration with Outokumpu is a great example of pioneering design applied at every step of the product’s journey; from innovative, lower-emission raw materials to long-lasting, quality cookware,” added Nathalie Ahlström, President and CEO, Fiskars Group.

Outokumpu and Fiskars Group share a similar broad-scoped approach, ambition and commitments to sustainability. The companies have committed to stringent climate goals according to the Science Based Targets’ initiative. Using the emission-minimised stainless steel also supports Fiskars Group’s target of the majority of its net sales coming from circular products and services by 2030.

To read the rest of this article, see the October issue of ISMR on https://joom.ag/ODzd/p84